Juanita Neville-Te Rito is one of Australasia’s most respected retail strategists and the founder of RX Group, a Trans-Tasman consultancy transforming how brands connect strategy, experience, and execution. With over 30 years of experience across Australia and New Zealand, she has partnered with leading retailers including Woolworths, Placemakers, Life & Unichem Pharmacy, BedsRUs, Burger King, and Farmlands to deliver customer-led growth and commercial transformation. Her executive career includes senior leadership roles at Woolworths, The Warehouse Group, Yum! Brands, and Noel Leeming, where she led large-scale brand, category, and customer experience initiatives that reshaped market performance. Juanita is renowned for her pragmatic, people-first approach, helping brands reframe challenges into opportunities through clear strategy and measurable execution. At RX Group, she continues to guide businesses through complex change, blending insight with action to create meaningful and future-fit retail experiences. As APAC’s representative to the global Ebeltoft Group, she contributes to international consumer and retail intelligence, connecting local brands to global innovation. A sought-after speaker and commentator, Juanita brings deep expertise, humour, and real-world perspective to every discussion about the future of retail. Passionate about advancing the sector across Asia Pacific, Juanita champions collaboration, innovation, and purposeful leadership. Her work reflects a belief that the next era of retail belongs to those who blend courage with curiosity, who can thrive in the now while building what’s next. Known for her straight talk and infectious energy, Juanita doesn’t just analyse where retail is going – she helps shape its direction.