Retail companies qualify for the retail rate.

A retailer is defined as a company that meets the following criteria:

The core business is to sell consumer goods directly to the end consumer via storefront, catalog, television or online.

The company must own the merchandise it sells.

The company must be able to provide a business license confirming its status upon request.

The company must currently be in business.

Chain restaurants, grocers, and convenience stores are included in this definition.

Non-retailer companies or solution & service providers qualify for the non-retail rate.

A service provider is a company whose core business is to provide products, services, or solutions to retailers.

Examples include:

Your company primarily sells business-to-business or wholesale. While an individual consumer could purchase a product from you directly, most of your customers are businesses. Example: A company that sells point of sales systems primarily sells them to businesses.

Your company runs a website, provides an e-commerce platform, and/or processes transactions on behalf of a retailer as a third party. Example: ABC Company runs the website for XYZ Retailer, but its staff is employed by ABC Company. ABC is the vendor and XYZ is the Retailer.

Consumer service companies qualify for the retail rate.

A company whose core business is providing services to the end consumer.

Examples include rental services, ride sharing services, subscription services, streaming services, etc.

Manufacturers qualify for the non-retail rate.

A manufacturer is a company whose core business is selling products it manufactures to retailers for resale to consumers.

Private equity investments, financial holdings, and venture capital companies must wholly own to qualifiy for the retail rate.

A private equity investment, financial holding, or venture capital company is one that is the ultimate parent company and has full ownership of the retail brand(s).

Retail real estate and mall management companies qualify for the non-retail rate.

This category is defined as a company whose core business is non-residential property for commercial profit-making purposes. Such companies may own or manage malls, shopping centers, and other commercial real estate properties.

Consumer Package Goods (CPG) companies qualify for the retail rate.

A CPG company is one that sells non-durable goods to other businesses that are consumed by the average consumer.

Visual merchandising firms and store design firms qualify for the non-retail rate.

A visual merchandising firm /store design is a company whose core business deals with the strategic visual concept only for the retail environment. Your company does not sell any products.

Marketplace companies qualify for the retail rate.

Your company runs a platform where either you, and/or other retailers sell merchandise direct to consumer.

Verified members of the press are eligible for access to the event.

Industry members of the press are welcome to attend and cover our conference and expo.

Due to the increasing number of media attending our events, we have established an approval policy for granting editorial press members complimentary registration.

Analysts receive a special rate.

Analysts may be either individuals or organizations whose core business is producing research and analysis on issues related specifically to the retail industry. 

Educators receive a special rate.

To be eligible for the educator rate at NRF events, an individual’s primary occupation must be as a teaching faculty member instructing students in a public or private college or university, junior or community college or career/vocational school.

Educators may also be a director of a college or university center for retail.

Educators must be prepared to submit two of the following: A current curriculum vitae, a scanned copy of a valid university ID, or a link to a profile page on an eligible institution’s website.