Expo Tours

• The Hybrid Consumer Experience – Physical and Digital Fusion

• What is it?
  Immersive customer experiences involve the seamless integration of physical and digital shopping environments, enhancing how consumers interact with brands. This includes interactive in-store technology, augmented reality (AR) and virtual reality (VR) experiences, AI-driven personalization, and real-time product recommendations. These hybrid “phygital” experiences offer customers the best of both in-store engagement and digital convenience.

Who should tour?
- Retailers, brand managers, and marketing professionals looking to create engaging, memorable experiences for customers

- Technology innovators and developers interested in exploring how digital tools are transforming brick-and-mortar retail

- Investors and business leaders seeking insight into the potential of integrated physical and digital retail models in APAC markets


What will I learn?
- How APAC retailers are using technology to create personalized, interactive shopping experiences that blend online and offline shopping

- Best practices for implementing phygital experiences that maximize customer engagement, such as AR try-ons, digital kiosks, and mobile integration

- The impact of immersive experiences on brand loyalty and customer retention, along with data on how they affect in-store and online sales

• Retail Operations: Primed for Peak Performance

• What is it?
  Priming operations for peak performance means many things to different people – from reducing waste and increasing sustainability efforts, to maximizing productivity and protecting margins in an increasingly inflationary world. APAC retailers and companies are increasingly innovating and getting involved in making these efficiency gains, with things like refillable packaging, recycling initiatives, carbon footprint labelling, and partnerships with sustainable suppliers to meet the rising demand for ethical shopping options, as well as trimming and streamlining operational structures.
• Who should tour?
  •    Operations managers who are looking to streamline and maximize productivity
  •    Sustainability and CSR managers, as well as retail brands looking to integrate sustainable practices into their operations
  •    Government and policy officials involved in environmental and retail regulations
  •    Consumers and organizations advocating for eco-consciousness, as well as investors interested in sustainable business models
  
  
• What will I learn?
• •    What APAC retailers are doing to maintain competitiveness and maximize earning potential in daily operations
  •    Prioritization of operational goals in the context of budget constraints and limited resource allocation
  •    How APAC retailers are responding to sustainability demands through innovative solutions, such as zero-waste stores, eco-friendly materials, and circular economy models
  •    Insights into consumer expectations around sustainability in Asia Pacific and strategies to incorporate sustainable and ethical practices into different aspects of retail, from sourcing to packaging
  
  

• Retail Unlimited – Innovation, Data & AI

• What is it?
  Retailers looking to go “Retail Unlimited” need to leverage data, AI, and machine learning to create highly tailored shopping experiences for customers that are also operationally efficient. Through analyzing customer behavior, preferences, and purchasing patterns, retailers can offer individualized recommendations, targeted promotions, and unique product assortments, while using AI for demand forecasting, inventory management and predicting sales trends. This approach is especially effective in APAC markets, where consumers value personalized interactions and mobile-first shopping, and businesses are trying to stay ahead of the curve and trends.
• Who should tour?
  •    Data analysts, digital marketers, and CRM professionals eager to learn how data can shape customer experiences
  •    Retail executives and business owners interested in enhancing customer engagement and loyalty through personalization
  •    Technology and AI enthusiasts who want to understand how data-driven solutions are transforming the retail landscape
  
  
• What will I learn?
• •    Techniques used by APAC retailers to gather and analyze customer data to create hyper-personalized shopping experiences.
  •    Best practices to organize data in formats that can be leveraged for AI and machine learning 
  •    Real-world examples of AI-driven personalization, including recommendation engines, mobile app engagement strategies, and localized offerings.
  •    The impact of data-driven personalization on customer satisfaction, loyalty, and overall sales, as well as privacy and ethical considerations in handling customer data.
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• Book your tour when you register now