Advertima empowers retailers, brands, and media agencies to unlock the full potential of In-store Retail Media as a core pillar of omnichannel Retail Media strategies. At the heart of Advertima’s technology lies Audience Intelligence - the ability to understand, measure, and activate in-store audiences with the same precision and accountability as digital media.
Leveraging advanced 3D Computer Vision and AI, Advertima transforms physical shoppers into fully anonymized, addressable, and measurable audiences in real time. This Audience Intelligence layer bridges the gap between physical retail environments and digital performance media, enabling real-time targeting, audience analytics, and programmatic activation across both digital and non-digital in-store touchpoints.
Advertima Audience AI integrates seamlessly into existing Retail Media ecosystems by upgrading current Digital Signage and In-store Radio infrastructures with intelligent 3D sensors. This approach brings transparency, attribution, and accountability to the bottom of the funnel, from front-of-store exposure to point of sale, turning in-store media into a measurable performance channel.
Founded in 2016 in St. Gallen, Switzerland, Advertima partners with leading retailers and Retail Media Networks worldwide to establish In-store Retail Media as a data-driven, audience-centric, and performance-oriented media discipline.
For more information, visit www.advertima.com
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