NRF Chevron Centre



Jon Reily

President, McFadyen Digital

Jon is an eCommerce veteran with more than 25 years in the space. A founder of two successful dot com companies in the 1990s over the last 20 plus years he’s also helped global brands such as Walmart, Prudential, Lufthansa, DHL, Carrefour, Mercedes Benz, Bunnings, and Samsung innovate their digital futures. Before joining McFadyen Digital, Jon was in global leadership roles at marketing powerhouses Bounteous, Dentsu International, and Publicis Groupe where he led global commerce and cross-border trade. Jon also served at where he re-invented how Amazon sells and markets their 1st party devices, such as Kindle Fire, FireTV, and Amazon Echo, and helped create a multi-billion-dollar business division within Amazon. Jon is a Committee Chair of the NRF Industry Partner Council and in 2024 was awarded RETHINK Retail’s Top Retail Expert award for the 3rd consecutive year.

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