With more than 25 years of experience across corporate and franchising sectors, Sophie

Wong is a recognised expert in retail operations and loss transformation. During her 11-year tenure at Coles Supermarkets in Australia, she held senior leadership roles across

Operations. As General Manager of Supermarkets Transformation, she led the delivery of a

ground-breaking loss transformation strategy, deploying AI-driven solutions across

hundreds of stores to deliver measurable benefit.

Sophie is the founder of Positively Powered, a global consultancy dedicated to helping

retailers unlock profitability by reducing loss. Her approach is highly collaborative—working side by side with retailers to understand their unique challenges and design tailored strategies that deliver sustained results. What sets Sophie apart is her ability to combine strategy with execution. She doesn’t just create plans; she builds capability, develops leaders, and embeds the cultural and operational shifts needed to turn vision into reality.

Her work is anchored in four core pillars: people, process, technology, and data-driven

insights. By aligning these elements, she enables retailers to reduce loss, improve safety

outcomes, drive sales, and strengthen customer trust. Sophie believes loss is no longer just

about security and alarms—it is a catalyst for transformation, leadership, and change

management.

At its heart, her mission is to elevate loss prevention to the C-suite agenda, inspiring

organisations to view it not as a a cost of doing business, but as a driver of growth,

resilience, and long-term profitability.