Chandana Sunder is a seasoned business and retail media leader with deep cross-industry experience spanning FMCG, eCommerce, retail, tech, and advertising. With a proven track record of building brands, leading high-impact media and retail solutions, and driving business growth across diverse markets, she brings a strategic lens to the evolving intersection of commerce, media, and customer experience.

At DFI Retail Group, she is responsible for building, implementing and scaling retail media across multiple markets and formats (convenience, health & beauty, food & home furnishings) to deliver superior ad experiences for customers. As a thought partner to senior leaders, she blends commercial acumen with innovative media approaches that turn digital and retail ecosystems into strategic growth engines.

Chandana is passionate about developing people and the next generation of leaders. She integrates her experience as a career and strengths coach to mentor, energize and empower individuals and teams to perform at their best and navigate the future of work with confidence. Her multifaceted background spanning brand leadership, media innovation, and talent development positions her to offer rich insights on how organisations can rethink talent, technology, and commerce in a rapidly converging retail landscape.