2026 Speakers

If you are keen to speak at NRF 2026 APAC please submit your application here.



Brian Murray


Global Vice President, Expansion, BEES

Brian Murray is the Global Vice President of Expansion at BEES – a global B2B digital commerce platform created and owned by AB InBev, that digitizes and connects every touchpoint of a route to market. In his current role, Brian leads expansion and digital transformation efforts in Europe and APAC. With two decades of experience in route to market strategy, Brian has spent his career delivering incremental value by better connecting retailers and brands through digitization

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