2025 Speakers



Alice Liu


President and Chief Executive Officer

Alice Liu is the President and Chief Executive Officer of GOLDEN ABC, Inc. (GABC), the leading fashion retail company in the Philippines. With a career spanning over 30 years, Alice has built deep expertise in fashion retail and marketing. She played a key role in the development of GABC’s award-winning, homegrown brands—including Penshoppe, Oxygen, Memo, ForMe, Bocu, and the revitalization of Regatta.

Joining the company in its early years, Alice helped shape GABC into the powerhouse it is today. Under her leadership, the company continues to grow its presence in the Philippines and overseas.

Alice is also a member of the Asia-Pacific Advisory Board of the National Retail Federation.

She completed the Key Executive Program at Harvard Business School in 2006 and earned her Bachelor of Science degree in Management from Ateneo de Manila University in 1987.

Alice serves as a member of the Board of Trustees of the Philippine Franchise Association since 2017 and has held the role of Director for Marketing and Promotions since 2018. She also served as Conference Chair for Franchise Asia Philippines in 2018. In addition, she is a Board Director and Vice President of the Philippine Retailers Association since 2023. She is also a member of the Makati Business Club.

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