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Alex Lawson
Head of Strategy & Media - Market Media
Alex is a driving force in the evolution of retail media, bringing over 25 years of cross-industry expertise in media, publishing, and retail. For the past five years, Alex has spearheaded the establishment of Market Media, the retail media network for The Warehouse Group in New Zealand— globally recognized as a benchmark for innovation and sophistication.
With a career spent "on all sides of the fence," Alex offers a rare, multi-faceted perspective on marketing effectiveness. His track record includes leading some of the most prominent media agency accounts in the UK and New Zealand, including Volkswagen Group, Boots the Chemist, Air New Zealand, and Lion Breweries. Having spent the last six years embedded within New Zealand���s largest retail ecosystem, Alex is a leading voice in the ANZ retail media community, dedicated to driving measurable value for both brands and customers.
Alex joins the NRF APAC stage to share insights on the future of retail media growth online, instore and beyond