Roger Dunn


Global Retail Media Lead

Roger is the Global Lead for retail media at Diageo, the worldwide leader in premium drinks with over 200 brands across 180 countries, including Guinness, Baileys, Johnnie Walker, Don Julio, Captain Morgan, Tanqueray, Gordon's, Smirnoff, Bundaberg and many more... He leads the worldwide retail media program, working with local teams, regional hubs, and key partners to drive best practice across the globe.


Roger has held previous leadership roles in retail media, including APAC SVP at CitrusAd and Head of Retail Media ANZ at Criteo, launching the business into Australia and New Zealand. Prior to this he was the founder and general manager of GroupM Commerce, the holding company’s specialist e-commerce consultancy and WPP’s retail media practice.


Roger was the first person in Australia to be Amazon Advertising certified and has played an active role on the MFA Interactive Board, the IAB Retail Media Council, WFA Retail Media Committee and a founding member of the advisory panels for the ‘Retail Media Pioneers’ event, ‘RE:made’ event and ‘Ascendant’ Retail Media Council in Europe. He helped create the MFA Digital Foundations Certification program and was a judge for the ‘Creative eCommerce’ category at the 2021 & 2022 Cannes Lions International Festival of Creativity, also joining the jury for this years’ MFA and B&T Awards locally.


A LinkedIn ‘Top Voice’ named one of the ‘Top 20 Retail Influencers in Australia in 2025. Roger has also been recognised as a RETHINK Retail ‘Top Retail Expert for 2024 & 2025’, and winner of ‘Retail Media Leader of the Year’ at both the Unmade RE:made Awards and Path to Purchase Institute (P2PI) Retail Media Awards. He brings over 20 years’ experience in building businesses and driving commercial outcomes across all aspects of the retail media ecosystem - including advertiser, agency, adtech, publisher and consultancy roles.