NRF Chevron Centre



Naoki Yoshida

President and CEO

Naoki Yoshida is the President & CEO (Representative Director) of Pan Pacific International Holdings (PPIH). PPIH is a Japan-based company listed in the Tokyo Stock Exchange, mainly engaged in retail business including domestic discount store business, GMS business, Finance, Digital, Real Estate, Advertising and Promotion, and overseas retail business.
In FY2023, the PPIH Group achieved its 34th consecutive year of sales and profit growth since its foundation. In terms of revenue, the Group became the fourth largest retailer in Japan.

Naoki joined the Company in 2007 as General Manager of Overseas Business Headquarters and President of Don Quijote (USA) Co., Ltd. He had a broad range of positions at PPIH, including responsibilities of Chairman's Office, Finance, Legal & Compliance, M&A, and Employee Management amongst others. He was appointed as Representative Director & CAO (Chief Administrative Officer) & Senior Managing Director in 2018. Soon afterward, Naoki was appointed as President & CEO in 2019. As CEO, he has been leading PPIH and initiating key new strategies such as PMI with Uny, Projects for further empowerment and delegation to all levels of employees and managers, cultivation of leaders for the next generations, digitalization of the group through Marshmallow Initiative including AI based pricing, and others. He also serves as a Board member of Asia Crime Prevention Foundation and is an Executive Member of Keidanren (Japan Business Federation).

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