2026 Speakers

If you are keen to speak at NRF 2026 APAC please submit your application here.

2026 Speakers

Loewe

Eva Baquedano

Managing Director SEA & Oceania
DFI Retail Group

Scott Price

Group Chief Executive
AEON360

Low Ngai Yuen

Managing Director
SM Supermalls

Steven S. Tan

President
Diageo

Roger Dunn

Global Retail Media Lead
National Retail Federation

Matt Shay

President and CEO
Comexposium

Ryf Quail

Managing Director, APAC
KPMG

Isabelle Allen

Global Head of Consumer and Retail
PwC

Rakesh Mani

Partner, Asia Pacific Consumer Markets Leader
KPMG

Anson Bailey

Head of Consumer & Retail, APAC

2025 Speakers



Ms. Xu Ying


President

Ms Xu Ying joined Wumei Technology Group (Wumart), a leading Chinese online and offline retailer, in 2004, first as CFO, and appointed in 2010 as President, executive director of Wumart Stores. Since 2016 till present, Ms Xu serves as President of the holding company Wumei Technology Group. 

Ms Xu has led Wumei’s major acquisitions including that of Metro China and B&Q China. She also played an important role in the leading team of transforming the traditional retail stores into omni-channel retail and supply chain.  

Prior to joining Wumei, Ms Xu was vice president of Sino-Korean joint venture of LG Chem and Tianjin International Trust & Investment Corporation between 1996 and 2002. She was then invited as associate professor at Tianjin University of Finance and Economics in the field of supply chain management.  

Since 2023, Ms Xu has been appointed as the member of Advisory Board of World Retail Congress 

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