Mia Anderson is a dynamic retail leader with more than 15 years of experience driving sales growth, operational excellence, and customer-centric transformation across global telecommunications markets—including Ireland, the Caribbean, the Pacific Islands, and New Zealand.

As the General Manager of Consumer Retail and Channels at 2degrees in New Zealand, Mia leads a nationwide retail network and a team of more than 300 professionals. The telco’s retail stores are often the first port of call for support queries, so balancing customer services and experience with sales is critical.

Under Mia’s leadership, the business has achieved substantial growth in both sales and margin. She is passionate about modernising retail operations, executing high-impact sales strategies, and elevating in-store customer experiences.

Mia and her team are driven to foster collaborative cultures that empower teams, streamline processes, and embrace innovation—critical pillars in the evolving retail landscape. Her commitment to people development is reflected in her outstanding employee engagement (eNPS +70).