2026 Speakers

If you are keen to speak at NRF 2026 APAC please submit your application here.

2026 Speakers

Loewe

Eva Baquedano

Managing Director SEA & Oceania
DFI Retail Group

Scott Price

Group Chief Executive
AEON360

Low Ngai Yuen

Managing Director
SM Supermalls

Steven S. Tan

President
Diageo

Roger Dunn

Global Retail Media Lead
National Retail Federation

Matt Shay

President and CEO
Comexposium

Ryf Quail

Managing Director, APAC
KPMG

Isabelle Allen

Global Head of Consumer and Retail
PwC

Rakesh Mani

Partner, Asia Pacific Consumer Markets Leader
KPMG

Anson Bailey

Head of Consumer & Retail, APAC

2025 Speakers



Melissa Lee


Group Industry Director

Melissa started her career with a stint at GIC in Singapore before diving into the (then) brave new world of Enterprise Computing during ERP’s first waves of implementation in Europe. After completing her MBA, she spent 6 years consulting across SEA with BCG (including on a transformation project for a Malaysian bank), serving as a core member of the Technology Advantage Practice. She joined Google almost 8 years ago to lead APAC Strategy and Operations for Google Marketing Solutions, before taking on the role of Sector Director within the Singapore Hub. Melissa read Philosophy, Politics and Economics at Oxford, then got herself an MBA from INSEAD. Besides work, she’s mothering a young daughter, hence experiments a lot with getting data and tech to improve her life - both at work and at home.

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