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Jason Kra Ph.D

President, USA

Jason Kra currently serves as President at Li & Fung Limited, overseeing the trading arm primarily focusing on the factory direct, wholesale, and distribution import businesses for the North, Central, and South Americas markets.   In addition, he serves on the CEO’s leadership council, and leads several strategic projects.

Jason joined Li & Fung in 2012 as part of the acquisition of Foreign Resources Corporation (FRC), a company he owned and operated for 16 years.  Before integrating into Li & Fung, FRC was a global apparel design and sourcing company with an office presence in Hong Kong, Shanghai, Korea, and UAE.  FRC serviced North American retailers and wholesalers on a factory-direct model anchored by New York based management and design teams.  Joining Li & Fung enabled the FRC business to further excel by leveraging Li & Fung’s global scale and resources. Ten plus years into the acquisition, FRC has proven to be one of the most successful acquisitions of Li & Fung, with double-digit CAGR year after year with a solidly established sourcing footprint in Asia and Africa.  In addition, Jason’s strong entrepreneurial mindset and change management abilities have brought tremendous value and synergies to the transformation journey of Li & Fung. Since 2020, Jason has assumed additional responsibilities to head LF Americas (US Wholesale) and LATAM (Latin America) businesses, bringing further scale and leverage to support each of the businesses he runs. 

In addition to being a successful entrepreneur and business leader with over 30 years of experience in the global supply chain, Jason is a co-founder of More Than Capital, actively engaged with multiple universities, businesses, and charity organizations.

Jason is an alumni of the Advanced Management Program (AMP) at the Harvard Business School.  He holds a Bachelor of Science degree in Business Administration in Marketing from American University and in 2023 completed a Ph.D. in Business Administration with a specialization in supply chain at Florida Atlantic University.   Jason’s passions include aviation, holding licenses as a private, instrument and multi-engine rated pilot for over 30 years.

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