NRF Chevron Centre



Chris Vincent


A commercial leader with an unwavering passion for digital innovation and a proven track record of successfully leading and growing global companies. 

With a background deeply rooted in technology platforms, Chris has held pivotal roles with full P&L responsibility for various channels, including wholesale, retail, distribution, and online platforms, including diverse marketplaces. His strategic acumen extends to managing buy and sell side acquisitions, culminating in the successful exit of his last transaction.

He was the first person on the ground in Asia for Practicology, where he scaled the region and then moved to Global CEO role, headquartered in Europe. He orchestrated the sale of Practicology to Pattern, establishing the international arm for Pattern and playing a pivotal role in brand strategy in the US HQ for the Global business.

During his time at Pattern, Chris established seven new offices and nine new distribution centres across Europe, Asia (including China), Australia, and the Middle East, leading the international arm of Pattern to ninefold growth within five years post-Practicology sale. Notably, he delivered over $200 million in sales including Pattern's two largest international deals to date. He has also worked extensively with brands from international markets on how to be successful on various channels in the United States.

Over his career Chris has been involved with over 250 brands across diverse industries, such as Nike, Pandora, Church & Dwight & Nestle Health Science. He has lived in six countries over the last 25 years and is presently based in Singapore working with a number of brands globally to find his next long term venture.

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