If you are keen to speak at NRF 2026 APAC please submit your application here.
2026 Speakers
Eva Baquedano
Managing Director SEA & OceaniaScott Price
Group Chief ExecutiveLow Ngai Yuen
Managing DirectorSteven S. Tan
PresidentRoger Dunn
Global Retail Media LeadMatt Shay
President and CEORyf Quail
Managing Director, APACIsabelle Allen
Global Head of Consumer and RetailRakesh Mani
Partner, Asia Pacific Consumer Markets LeaderAnson Bailey
Head of Consumer & Retail, APAC2025 Speakers
Caleb Hill
Vice President - Advertising
Caleb Hill is a seasoned leader in e-commerce and digital advertising technology, with 25 years of experience shaping the future of performance marketing, programmatic advertising, and retail media monetization. He has held key leadership roles at Microsoft, Amazon, and, currently, Coupang, where his team drives the adoption of data-driven, AI-powered advertising solutions that enhance customer engagement and business growth.
During his +7-year tenure at Amazon Advertising, Caleb played a critical role in scaling its full-funnel advertising ecosystem, enabling brands and sellers to maximize visibility and ROI across Amazon’s global marketplace. His expertise spans search and display advertising, programmatic buying, streaming video monetization, and retail media networks, with a deep focus on campaign optimization, AI-driven targeting, and real-time bidding strategies.
At Coupang, he continues to lead the evolution of commerce-driven advertising solutions, leveraging advanced technology, automation, and marketplace intelligence to drive advertiser success at scale.
Beyond his corporate leadership, Caleb is a recognized industry advocate, having served on multiple boards, including the Interactive Advertising Bureau (IAB), and he frequently contributes to industry conferences, thought leadership panels, and discussions on the future of digital advertising. He also collaborates with leading business schools and universities to advance education in e-commerce, advertising technology, and digital transformation.