With over 20 years of global experience across both Eastern and Western markets, Jonathan Burks is a seasoned executive with deep expertise in driving customer-centric innovation across retail and ecommerce. Having led strategic initiatives in China, India, Korea, and Taiwan, he brings a unique cross-cultural perspective and a proven ability to bridge global teams and markets. Fluent in Chinese and well-versed in Asian and Indian business cultures and practices, Jonathan Burks has successfully navigated complex commercial landscapes, delivering results in sales, marketing, operations, and supply chain management. He is Six Sigma Green Belt certified and known for analytical rigor, strategic thinking, and collaborative leadership. At the forefront of digital transformation, Jonathan Burks has led efforts in new product introduction, cross-border ecommerce, big data analytics, and marketplace operations. With hands-on experience in channel strategy, pricing, sourcing, and vendor management, he has helped shape agile, customer-first organizations in some of the world’s most dynamic markets. As a member of the NRF 2026 APAC Advisory Board, Jonathan Burks brings a global mindset and a passion for connecting ideas, people, and innovation to shape the future of retail in the region.