Daniel builds growth systems from customer data—turning behavior into clear actions that drive retention and long-term value. Years ago, in collaboration with Dotdigital, he unlocked a sharp increase in conversion by surfacing overlooked customer signals—proving that sometimes the biggest wins come from data already in your hands.

With experience across retail and digital marketing, Daniel focuses on creating strategies that are not just smart, but executable. His work sits at the intersection of CRM, personalization, and real business impact.

He believes good systems don’t just generate insights—they move people to act.

Off the clock, he trades dashboards for roads, cycling from city to city—where the only metrics that matter are distance, elevation, and finding the next good coffee.