Sarah Nesheim is Co-Founder and COO of Crafted, pioneering a new category at the intersection of creator commerce and retail attribution.

Crafted bridges the gap between social influence and in-store purchase — giving brands a closed loop to measure, optimize, and own what happens from the feed to the shelf.

Sarah leads go-to-market strategy and has helped scale Crafted into a recognized solution for brands selling through major retailers including Target and Walmart.

A Forbes 30 Under 30 honoree and Path to Purchase 40 Under 40 recipient, she is an active voice on demand creation, omnichannel attribution, and the future of retail marketing.