Tay Pappas is a strategic advisor and former senior retail executive who helps consumer and retail businesses scale with clarity and commercial discipline.

Tay is the founder of Untapped Consulting, where she partners with founders and leadership teams navigating growth and transition. Her work centres on strategic planning and prioritisation, translating ambition into executable plans, and supporting businesses as they embed the leadership and operating capability required to scale. This includes coaching founders and newly appointed leaders through the challenges that emerge as organisations grow.

Before founding Untapped, Tay held senior executive roles across leading Australian retail brands including MECCA Brands, Kip&Co and Hairhouse. Most recently, as General Manager at Kip&Co, she worked closely with founders to build the strategy, commercial foundations, systems and leadership capability to drive growth. During eight years at MECCA, Tay was a member of the executive leadership team and led the merchandise function, helping guide the business through a critical phase of rapid scale.

Tay began her career in strategy consulting at Boston Consulting Group (BCG) and is known for her grounded, commercial approach and her ability to bridge strategy with the realities of day‑to‑day retail execution.