Frank Wolfgang Winkler


Director, Digital Transformation

Frank leads Digital Transformation within CP Axtra, driving enterprise-wide modernization across retail, commerce, data, and supply chain operations in Thailand and Southeast Asia. He oversees a cross-functional organization spanning product management, engineering, data & analytics, and UX, managing a portfolio of digital products supporting customer loyalty, omnichannel commerce, finance, and supply chain transformation. Frank has been instrumental in advancing cloud migration, API-first architecture, AI/ML enablement, and agile operating models while leading large-scale modernization of customer-facing platforms and enterprise systems.