Karen Chan is the Chief Customer Officer at FairPrice Group, where she leads customer strategy, loyalty, data analytics, strategic partnership, marketing technology and innovation to enhance customer experience. She is charged with driving the implementation of the Group’s customer value proposition, deepening customer engagement, and aligning customer-focused efforts across its grocery, food services, pharmacy, and convenience stores.

Karen has over 20 years of experience in digital and retail consulting. She previously served as the Group Chief Commercial Officer at AirAsia Aviation Group, overseeing network expansion, route revenue, marketing, sales, and distribution for the group’s seven airlines. As CEO of AirAsia.com, she transformed the platform into the AirAsia Superapp, a leading ASEAN travel and lifestyle app.

She brings extensive loyalty expertise, having spearheaded successful loyalty programmes in the region. She has also held leadership roles in digital strategy at C&J Clarks and Pizza Hut Asia Pacific. Her career includes leadership roles at Domino’s Pizza International, Coca-Cola, and Colgate-Palmolive.