Hendra Rusly is a business leader and retail practitioner who leads HollyMart, a local retail company in NTB that serves communities through grocery and daily-needs stores. In his role, he focuses on building a more structured, system-based, and sustainable retail organization.

His work involves improving store operations, developing teams, strengthening internal systems, and using data and technology to make retail management more efficient. Through his experience, Hendra brings practical insights on leadership, business growth, operational discipline, and the challenges of building a local retail business in today’s changing market.