Sean Cheng
Managing Director (E-Commerce), Chief Omnichannel Officer
Sean Cheng serves as the Chief Omnichannel Officer and Managing Director of eCommerce for FairPrice Group. With a career defined by digital transformation, Sean is responsible for the Group’s omnichannel strategy, delivering a seamless, unified and personalized customer journey across all online and offline touchpoints via the FairPrice Group app. Sean also spearheads FairPrice’s new business ventures, such as its Retail Media Network. He brings over a decade of leadership experience from the front lines of Southeast Asian eCommerce, including pivotal roles at TikTok and Lazada.
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