Maytita Charoenrat is the Chief Product Officer at Ascend Group, one of Southeast Asia’s leading technology and digital commerce companies. With over 18 years of experience in digital product strategy, customer experience, and technology innovation, she has led the development of products and platforms that serve millions of users across the region.

At Ascend Group, Maytita drives product vision and innovation across the company’s digital ecosystem, including Amaze, Thailand’s leading super app. She oversees the development of digital experiences that help consumers seamlessly shop, pay, and access everyday services, while enabling businesses to better engage and serve their customers. She is passionate about leveraging data, technology, and AI to solve real customer problems while accelerating business growth.

At NRF APAC, Maytita brings a product leadership perspective on how retailers can build AI-ready organizations, create more intelligent customer experiences, and turn digital insights into meaningful business outcomes.