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Suyin Soon


Partner, Singapore

I’m a Partner at McKinsey & Company and leader of the firm’s consumer goods in Southeast Asia. I advise and serve clients in sectors including agriculture, food and beverage and retail in marketing, growth strategy and commercial transformation.

I enjoy supporting CEOs and top teams to identify go-to-market strategies and reinvigorate existing brands to boost profitability and growth in competitive markets. My areas of expertise include: sales force effectiveness and commercial transformation.

Outside of work, I enjoy spinning, powerlifting and exploring new food options

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