Andrew Elturk is the Country Lead for Singapore, Thailand, and Indonesia at Contentsquare, where he works with some of the region’s leading retailers and consumer brands to improve digital experiences and drive business growth.

With deep experience in digital transformation and customer experience, Andrew helps brands better understand how shoppers discover, browse, and buy across digital channels. He partners with retail leaders to uncover customer insights, remove friction from online journeys, and optimize experiences that increase conversion, loyalty, and revenue.

At NRF APAC, Andrew brings a practical perspective on how retailers can build more agile, customer-centric organizations by combining technology, data, and human insight to create better outcomes for both shoppers and businesses.