Mahesh Neelakantan is part of Microsoft's Global Industry - Retail & Consumer Goods Advisory team, driving strategic initiatives and partnerships with key customers. As an Industry Advisor, Mahesh analyzes trends, influences Microsoft's offerings, leads co-innovation efforts, and spearheads Generative AI discussions. Additionally, Mahesh collaborates with CMOs in the global Marketing and Monetization Pod, leveraging extensive advertising and media experience. Mahesh also leads the Asia Industry Partner Alliance for Sitecore and Adobe, driving joint GTM and client collaboration.