Josh is a retention marketing leader who has worked with over 300+ 7, 8, and 9-figure DTC brands, helping them turn retention into a core driver of sustainable growth. Beyond working directly with brands, he has trained dozens of internal retention teams and even other retention agencies in the world, shaping how lifecycle marketing is executed at scale.

His focus is on elevating email and SMS beyond channel metrics—positioning retention as a lever that directly influences broader business performance and long-term profitability.