Ian Burl
Chief Retail Officer
Ian Burl is a distinguished retail leader with over 25 years of experience driving innovation, transformation, and operational excellence in dynamic consumer markets. As Chief Retail Officer at MECCA Brands, Ian leads retail, operations, property, store development, and customer experience, ensuring seamless integration between physical and digital retail spaces.
Before joining MECCA, Ian held executive leadership roles at Coles Australia, where he spearheaded large-scale operational transformations, optimized workforce planning, and delivered multi-million-dollar efficiency gains. With a career spanning global retailers, including Somerfield in the UK, Ian has a deep understanding of diverse retail landscapes and the evolving expectations of modern consumers.
A Certified CEO (CCEO), Graduate of the Australian Institute of Company Directors (GAICD), and MBA from UNSW, Ian is passionate about customer-centric retail strategies, commercial innovation, and the future of omnichannel experiences.
At NRF 2025: Retail’s Big Show Asia Pacific, Ian will join a panel discussion on “Format Innovations – Reinventing Retail Spaces for the Hybrid Consumer.” Alongside industry leaders, he will share insights into how retailers can rethink physical store formats, integrate digital engagement, and overcome challenges in designing spaces that cater to today’s hybrid shoppers.